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OR-based physical therapist and shoe inventor Cheryl Sherwood Kosta neutralizes gravity in a new 1:20 web film, "Anti-Gravity," for Easy Spirit Shoes, NY, produced direct-to-client. Part of an integrated campaign that includes 3 webisodes, print and in-store ads, Kosta was recruited by Easy Spirit to promote the company's new Anti-Gravity footwear line. The webisodes feature Kosta's clinical analysis of the shock-absorbing women's sneaker, as well as general stretching and footwear selection tips.
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